Between Two Worlds: an Ethnographic Study of Gay Consumer Culture in Rio de Janeiro
It is not easy to study socially marginalized groups such as gays, ethnic minorities, and others. This is, however,an extremely relevant topic in the consumer behavior area since the status of members of a modern consumersociety is largely denied to stigmatized social groups (Barbosa, 2006). The obj...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2012-04-01
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| Series: | BAR: Brazilian Administration Review |
| Subjects: | |
| Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1302.pdf |