Systematic Analysis of the Current Academic Research on Social Media Marketing

Systematic Analysis of the Current Academic Research on Social Media Marketing

With the advent of social media where customers have the technical ability to upload own content the change occurred in some of the communication habits online. This world of constant communication is a challenge for businesses as well researchers. Academic research in this area is bringing valuable...

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Bibliographic Details
Main Author: Klepek Martin
Format: Article
Language:English
Published: Editura Universităţii „Alexandru Ioan Cuza” din Iaşi / Alexandru Ioan Cuza University of Iasi Publishing house 2017-12-01
Series:Scientific Annals of Economics and Business
Subjects:
communication
marketing
research gap
social media
social networks
M30
M31
Online Access:http://www.degruyter.com/view/j/saeb.2017.64.issue-s1/saeb-2017-0038/saeb-2017-0038.xml?format=INT

Internet

http://www.degruyter.com/view/j/saeb.2017.64.issue-s1/saeb-2017-0038/saeb-2017-0038.xml?format=INT

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