DYNAMICS OF VIRAL ADVERTISING
Digital technologies have heightened the debate on convergence where technologies, corporations and people [target audiences] meet. New media has become a new meeting place and a social platform for people. As more brands choose to employ relationship marketing strategies that emphasize consumer’s e...
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| Format: | Article |
| Language: | English |
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Istanbul Aydın University
2012-04-01
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| Series: | The Turkish Online Journal of Design, Art and Communication |
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| Online Access: | http://www.tojdac.org/tojdac/VOLUME2-ISSUE2_files/tojdac_v02i206.pdf |