Business Guests Satisfaction in the Hotel Industry: A Case Study of North American Hotel Chains

This paper considers the problem of satisfaction of business guests with hotel brands in North America. In analysis we used the guests responses (scores) given for 12 different elements of hotel product. In order to arrive at more accurate results, monitored hotel chains are grouped into price tiers...

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Bibliographic Details
Main Authors: Milan Bradić, Ljiljana Kosar, Bojana Kalenjuk
Format: Article
Language:English
Published: University of Novi Sad 2013-04-01
Series:Turizam
Subjects:
Online Access:http://www.dgt.uns.ac.rs/turizam/arhiva/vol_1702_2.pdf