Analysis of the decisional process of investors and financial market analysts in relation to the shares of companies with negative equity

This study sought to identify the motivations of investors and financial market analysts to apply/recommend investments in companies with negative equity (NE). For this purpose, interviews were conducted with investors (22) and financial market analysts (09) who have or have recommended/recommend th...

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Bibliographic Details
Main Authors: José Antonio Cescon, Roberto Frota Decourt, Luciana de Andrade Costa
Format: Article
Language:Portuguese
Published: Universidade Federal de Santa Catarina 2020-06-01
Series:Revista Contemporânea de Contabilidade
Subjects:
Online Access:https://periodicos.ufsc.br/index.php/contabilidade/article/view/58189