Seasonal Changes in Color Preferences Are Linked to Variations in Environmental Colors: A Longitudinal Study of Fall

People form associations between colors and entities, which influence their evaluations of the world. These evaluations are dynamic, as specific associations become more or less active in people’s minds over time. We investigated how evaluations of colors (color preferences) changed over the course...

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Bibliographic Details
Main Authors: Karen B. Schloss, Isobel A. Heck
Format: Article
Language:English
Published: SAGE Publishing 2017-12-01
Series:i-Perception
Online Access:https://doi.org/10.1177/2041669517742177