The role of print advertising in clinical trial recruitment: Lessons from a South African site

Lesley J Burgess, Nicky U SulzerTREAD Research/Cardiology Unit, Department of Internal Medicine, Tygerberg Hospital and Stellenbosch University, Parow, South AfricaObjective: To evaluate the effectiveness of print advertising in our setting in enrolling patients into a study and whether the associat...

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Bibliographic Details
Main Authors: Lesley J Burgess, Nicky U Sulzer
Format: Article
Language:English
Published: Dove Medical Press 2010-05-01
Series:Open Access Journal of Clinical Trials
Online Access:http://www.dovepress.com/the-role-of-print-advertising-in-clinical-trial-recruitment-lessons-fr-a4495