Perceived effectiveness rating scales applied to insomnia help-seeking messages for middle-aged Japanese people: a validity and reliability study

Abstract Background Communicating health messages is an important way to influence people’s behaviors towards health issues. Providers need to incorporate audience’s perspective to design more persuasive messages. This study aimed to develop rating scales for measuring audience’s perception of effec...

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Bibliographic Details
Main Authors: Machi Suka, Takashi Yamauchi, Hiroyuki Yanagisawa
Format: Article
Language:English
Published: BMC 2017-09-01
Series:Environmental Health and Preventive Medicine
Subjects:
Online Access:http://link.springer.com/article/10.1186/s12199-017-0676-x