Internet brand innovation: What is it? What core concepts does it include? Does it affect performance?
Purpose: This article investigates the definition and core concepts of Internet brand innovation alongside their influence on performance. Design/methodology/approach: A combined qualitative and quantitative design was used. Interviews of 42 Internet companies were conducted. Over 200 speeches of e...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2021-05-01
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| Series: | South African Journal of Business Management |
| Subjects: | |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/2306 |