Fans, Friends, Advocates, Ambassadors, and Haters: Social Media Communities and the Communicative Constitution of Organizational Identity
Organizational identity is always somewhat socially co-authored. The social-media context provides an opportunity to interrogate the extent of this co-authoring in an interaction-heavy and difficult to control environment. This article presents a typology of online communities that co-author organiz...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2018-01-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/2056305117746356 |