Measuring Bank Ad Effectiveness

Measuring Bank Ad Effectiveness

Bibliographic Details
Main Author:	Fahim Nizam
Format:	Article
Language:	English
Published:	Karachi Institute of Economics and Technology 2006-04-01
Series:	Market Forces
Subjects:	Effectiveness of Advertising Quantitative Analysis Pakistan
Online Access:	http://www.pafkiet.edu.pk/dnnbeta/LinkClick.aspx?fileticket=ZsL3G8pXYXc%3d&tabid=152&mid=709

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