Measuring Bank Ad Effectiveness
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Karachi Institute of Economics and Technology
2006-04-01
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| Series: | Market Forces |
| Subjects: | |
| Online Access: | http://www.pafkiet.edu.pk/dnnbeta/LinkClick.aspx?fileticket=ZsL3G8pXYXc%3d&tabid=152&mid=709 |