Analisis Pengaruh Threat Emotion Konsumen, Brand Trust dan Corporate Image pada Keputusan Penggunaan Jasa

Analisis Pengaruh Threat Emotion Konsumen, Brand Trust dan Corporate Image pada Keputusan Penggunaan Jasa

The Influence of Consumer Threat Emotion and Brand Trust and corporate image to the Buying Decision at Rumah Sakit Pertamina Balikpapan). This study aimed to analyze the influence of Threat Emotions and Brand Trust and corporate image to the Buying Decision. The independent variables in this study a...

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Bibliographic Details
Main Authors: Gusti Noorlitaria Achmad, Rahmawati Rahmawati
Format: Article
Language:English
Published: Universitas Airlangga 2020-04-01
Series:Jurnal Manajemen Teori dan Terapan
Subjects:
threat emotion, brand trust, corporate image, buying decision
Online Access:https://e-journal.unair.ac.id/JMTT/article/view/17054
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spelling doaj-0a3d72377896428aaa94671e44b95fe62020-12-04T02:23:10ZengUniversitas AirlanggaJurnal Manajemen Teori dan Terapan1979-36502548-21492020-04-01131496210.20473/jmtt.v13i1.170548997Analisis Pengaruh Threat Emotion Konsumen, Brand Trust dan Corporate Image pada Keputusan Penggunaan JasaGusti Noorlitaria Achmad0Rahmawati Rahmawati1Universitas MulawarmanUniversitas MulawarmanThe Influence of Consumer Threat Emotion and Brand Trust and corporate image to the Buying Decision at Rumah Sakit Pertamina Balikpapan). This study aimed to analyze the influence of Threat Emotions and Brand Trust and corporate image to the Buying Decision. The independent variables in this study are threat emotions and brand trust, while the dependent variable in this study is buying decisions. The type of research that is used is quantitative research. The research was conducted on customers of Rumah Sakit Pertamina Balikpapan. The sampling technique used purposive sampling. Data analysis techniques in this study used regression analysis. This study shows that threat emotion does not have a significant positive effect on buying decisions, brand trust does have a significant positive effect on buying decisions, and corporate image has a positive and significant effect on buying decisions.https://e-journal.unair.ac.id/JMTT/article/view/17054threat emotion, brand trust, corporate image, buying decision
collection DOAJ
language English
format Article
sources DOAJ
author Gusti Noorlitaria Achmad
Rahmawati Rahmawati
spellingShingle Gusti Noorlitaria Achmad
Rahmawati Rahmawati
Analisis Pengaruh Threat Emotion Konsumen, Brand Trust dan Corporate Image pada Keputusan Penggunaan Jasa
Jurnal Manajemen Teori dan Terapan
threat emotion, brand trust, corporate image, buying decision
author_facet Gusti Noorlitaria Achmad
Rahmawati Rahmawati
author_sort Gusti Noorlitaria Achmad
title Analisis Pengaruh Threat Emotion Konsumen, Brand Trust dan Corporate Image pada Keputusan Penggunaan Jasa
title_short Analisis Pengaruh Threat Emotion Konsumen, Brand Trust dan Corporate Image pada Keputusan Penggunaan Jasa
title_full Analisis Pengaruh Threat Emotion Konsumen, Brand Trust dan Corporate Image pada Keputusan Penggunaan Jasa
title_fullStr Analisis Pengaruh Threat Emotion Konsumen, Brand Trust dan Corporate Image pada Keputusan Penggunaan Jasa
title_full_unstemmed Analisis Pengaruh Threat Emotion Konsumen, Brand Trust dan Corporate Image pada Keputusan Penggunaan Jasa
title_sort analisis pengaruh threat emotion konsumen, brand trust dan corporate image pada keputusan penggunaan jasa
publisher Universitas Airlangga
series Jurnal Manajemen Teori dan Terapan
issn 1979-3650
2548-2149
publishDate 2020-04-01
description The Influence of Consumer Threat Emotion and Brand Trust and corporate image to the Buying Decision at Rumah Sakit Pertamina Balikpapan). This study aimed to analyze the influence of Threat Emotions and Brand Trust and corporate image to the Buying Decision. The independent variables in this study are threat emotions and brand trust, while the dependent variable in this study is buying decisions. The type of research that is used is quantitative research. The research was conducted on customers of Rumah Sakit Pertamina Balikpapan. The sampling technique used purposive sampling. Data analysis techniques in this study used regression analysis. This study shows that threat emotion does not have a significant positive effect on buying decisions, brand trust does have a significant positive effect on buying decisions, and corporate image has a positive and significant effect on buying decisions.
topic threat emotion, brand trust, corporate image, buying decision
url https://e-journal.unair.ac.id/JMTT/article/view/17054
work_keys_str_mv AT gustinoorlitariaachmad analisispengaruhthreatemotionkonsumenbrandtrustdancorporateimagepadakeputusanpenggunaanjasa
AT rahmawatirahmawati analisispengaruhthreatemotionkonsumenbrandtrustdancorporateimagepadakeputusanpenggunaanjasa
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