Analisis Pengaruh Threat Emotion Konsumen, Brand Trust dan Corporate Image pada Keputusan Penggunaan Jasa
The Influence of Consumer Threat Emotion and Brand Trust and corporate image to the Buying Decision at Rumah Sakit Pertamina Balikpapan). This study aimed to analyze the influence of Threat Emotions and Brand Trust and corporate image to the Buying Decision. The independent variables in this study a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2020-04-01
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| Series: | Jurnal Manajemen Teori dan Terapan |
| Subjects: | |
| Online Access: | https://e-journal.unair.ac.id/JMTT/article/view/17054 |