E-Torch: A Mobile Commerce Location-Based Promotion System
Mobile infrastructure technological development in the last decade leads to novel mobile commerce based advertisement addressing the businesses and end-consumers. Although location-based services developed rapidly in recent years, the reasons why we proposed a new system were lack of an intelligent...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Atlantis Press
2013-09-01
|
| Series: | The International Technology Management Review |
| Subjects: | |
| Online Access: | https://www.atlantis-press.com/article/9610.pdf |