MARKETING URBAN DESTINATIONS THROUGH FESTIVALS

<p><em>Within the context of enormous competition on the international tourist market, destination branding is getting an increasing importance as a way to attract more tourists and visitors. There is an overall trend away from product features towards lifestyle or value systems which re...

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Bibliographic Details
Main Authors: Lina Georgieva ANASTASSOVA, Atanas LUIZOV
Format: Article
Language:English
Published: Universitatii Suceava 2016-07-01
Series:Revista de Turism: Studii si Cercetari in Turism
Subjects:
Online Access:http://revistadeturism.ro/rdt/article/view/333