MARKETING URBAN DESTINATIONS THROUGH FESTIVALS
<p><em>Within the context of enormous competition on the international tourist market, destination branding is getting an increasing importance as a way to attract more tourists and visitors. There is an overall trend away from product features towards lifestyle or value systems which re...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Universitatii Suceava
2016-07-01
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Series: | Revista de Turism: Studii si Cercetari in Turism |
Subjects: | |
Online Access: | http://revistadeturism.ro/rdt/article/view/333 |