Effect of Situational Factors and Product on Consumer Buying Decision In Hypermart at Manado City
This research aims at (1) understanding and analyzing the effect of situational and non situational (produc) factors, simultaneously or partially, on the consumer buying decision in hypermart at Manado City, (2) understanding and analyzing factor with dominant effect on consumer buying decision in h...
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| Format: | Article |
| Language: | English |
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Universitas Pelita Harapan
2016-06-01
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| Series: | DeReMa (Development Research of Management): Jurnal Manajemen |
| Subjects: | |
| Online Access: | http://ojs.uph.edu/index.php/DJM/article/view/193 |