Understanding interactive user behavior in smart media content service: An integration of TAM and smart service belief factors

Understanding interactive user behavior in smart media content service: An integration of TAM and smart service belief factors

Smart media combines media and artificial intelligence (AI) and can also be a user-centered content service market. However, existing research lacks an understanding of user's perceptions concerning smart services generated by different user experience types across different payment groups. Tak...

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Bibliographic Details
Main Authors: Biao Gao, Lin Huang
Format: Article
Language:English
Published: Elsevier 2019-12-01
Series:Heliyon
Subjects:
Business
Psychology
Marketing
Smart media
Technology acceptance model
Two-way communication
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844019366423

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http://www.sciencedirect.com/science/article/pii/S2405844019366423

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