Organic Private Labels as Sources of Competitive Advantage—The Case of International Retailers Operating on the Polish Market

Organic Private Labels as Sources of Competitive Advantage—The Case of International Retailers Operating on the Polish Market

The main aim of this study was to determine how chains of modern international retailers can achieve a competitive advantage (CA) by introducing private labels (PLs) in the organic category and can, in turn, stimulate the consumption of food produced with respect to sustainability principles. The re...

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Bibliographic Details
Main Authors: Hanna Górska-Warsewicz, Sylwia Żakowska-Biemans, Maksymilian Czeczotko, Monika Świątkowska, Dagmara Stangierska, Ewa Świstak, Agnieszka Bobola, Julita Szlachciuk, Karol Krajewski
Format: Article
Language:English
Published: MDPI AG 2018-07-01
Series:Sustainability
Subjects:
organic private labels
competitive advantage
retailing
Online Access:http://www.mdpi.com/2071-1050/10/7/2338

Internet

http://www.mdpi.com/2071-1050/10/7/2338

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