Green Restaurant Consumers' Pride and Social Healthy Narcissism Influencing Self-Actualization and Self-Transcendence That Drive Customer Citizenship Behavior

Green Restaurant Consumers' Pride and Social Healthy Narcissism Influencing Self-Actualization and Self-Transcendence That Drive Customer Citizenship Behavior

This study explored green restaurant consumers’ self-actualization and self-transcendence motivations that drive customer citizenship behavior (CCB). A survey of green restaurant consumers was administered, and structural equation modeling (SEM) analysis was performed. The findings indicate the pres...

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Bibliographic Details
Main Authors: Kumju Hwang, Bora Lee, Juhee Hahn
Format: Article
Language:English
Published: MDPI AG 2020-12-01
Series:Sustainability
Subjects:
green restaurant consumers’ pride
healthy social narcissism
self-actualization
self-transcendence
customer citizenship behavior
SEM (structural equation modeling)
Online Access:https://www.mdpi.com/2071-1050/12/24/10339

Internet

https://www.mdpi.com/2071-1050/12/24/10339

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