THE STATE OF ADOPTING CRM SOFTWARE-SOLUTIONS AS PART OF THE ENTERPRISES’ INTERNAL PROCESSES INTEGRATION – A CLUSTER ANALYSIS AT THE LEVEL OF THE EU-MEMBER STATES JUST PRIOR TO THE COVID-19 PANDEMIC

The past months marked by the COVID-19 pandemic experiences proved to enterprises how important is their digitization, not only for improving their economic performance or accessing new digital markets but mostly for their future existence. The digitalization proved that it is no longer just an op...

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Bibliographic Details
Main Authors: BABUCEA ANA-GABRIELA, RĂBONȚU CECILIA-IRINA
Format: Article
Language:English
Published: Academica Brâncuşi 2020-10-01
Series:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Subjects:
Online Access:https://www.utgjiu.ro/revista/ec/pdf/2020-05/13_Babucea.pdf