Product Islamization as a Marketing Strategy in the Resik V “Sekarang Berhijab” Advertisement in 2012
The research aimed to know why did Resik V transform its product advertisement by Islamization? How did the advertisement put and negotiate the Islamic symbols and codes on women’s feminine area cleansing products? The research would carry out textual data analysis for the 2012 version of Resik V “S...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2020-07-01
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| Series: | Lingua Cultura |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/Lingua/article/view/6385 |