Cultural Encounters in the Banking Sector of Serbia: The Case of Raiffeisenbank

This paper aims to examine the existence of cultural shock, differences and conflicts inside Raiffeisenbank, between personnel belonging to two national cultures (Austrian and Serbian), which could, conditionally, be regarded as representatives of ’’Western’’ and ’’Eastern’’ cultural models. The foc...

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Bibliographic Details
Main Author: Jelena Pešić
Format: Article
Language:English
Published: University of Belgrade 2016-02-01
Series:Etnoantropološki Problemi
Online Access:http://eap-iea.org/index.php/eap/article/view/306