Branding Yields Better Harvest: Explaining The Mediating Role of Employee Engagement in Employer Branding and Organizational Outcomes

Branding Yields Better Harvest: Explaining The Mediating Role of Employee Engagement in Employer Branding and Organizational Outcomes

Employer branding is an intriguing junction of marketing and human resource management, where the positive intangible perception of the employer makes the organization a valuable. It is antecedents and outcomes have been tried and tested. However, there is a need to empirically test how employer bra...

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Bibliographic Details
Main Authors: Asif Hussain Samo, Suman Talreja, Azeem Akhtar Bhatti, Syeda Aisha Asad, Laiba Hussain
Format: Article
Language:English
Published: Universitas Islam Negeri Syarif Hidayatullah Jakarta 2020-03-01
Series:Etikonomi
Subjects:
employer branding
employee engagement
individual performance
intention to stay
Online Access:http://journal.uinjkt.ac.id/index.php/etikonomi/article/view/12320

Internet

http://journal.uinjkt.ac.id/index.php/etikonomi/article/view/12320

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