Brand management as efficiency marker of modern enterprise

The article studies such a modern instrument of increase of market competitiveness of enterprise as a brand management is in the context of strategic development of modern enterprise; examines the theoretical and the methodological aspects of forming of scientific idea about this type of marketing a...

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Bibliographic Details
Main Author:	Tetyana Shedyakova
Format:	Article
Language:	English
Published:	V. N. Karazin Kharkiv National University 2017-12-01
Series:	Вісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм
Online Access:	https://periodicals.karazin.ua/irtb/article/view/10016/9539

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