Brand management as efficiency marker of modern enterprise
The article studies such a modern instrument of increase of market competitiveness of enterprise as a brand management is in the context of strategic development of modern enterprise; examines the theoretical and the methodological aspects of forming of scientific idea about this type of marketing a...
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| Format: | Article |
| Language: | English |
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V. N. Karazin Kharkiv National University
2017-12-01
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| Series: | Вісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм |
| Online Access: | https://periodicals.karazin.ua/irtb/article/view/10016/9539 |