Identification of influencers in online social networks: measuring influence considering multidimensional factors exploration
Online Social networks exhibit heterogeneous nature with nodes playing far different roles in structure and function. To identify influencers is thus very significant, allowing us to control the outbreak of public negative opinion, to conduct advertisements for e-commercial products, to predict popu...
Main Authors: | Yun-Bei Zhuang, Zhi-Hong Li, Yun-Jing Zhuang |
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Format: | Article |
Language: | English |
Published: |
Elsevier
2021-04-01
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Series: | Heliyon |
Subjects: | |
Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844021005776 |
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