Identification of influencers in online social networks: measuring influence considering multidimensional factors exploration

Online Social networks exhibit heterogeneous nature with nodes playing far different roles in structure and function. To identify influencers is thus very significant, allowing us to control the outbreak of public negative opinion, to conduct advertisements for e-commercial products, to predict popu...

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Bibliographic Details
Main Authors: Yun-Bei Zhuang, Zhi-Hong Li, Yun-Jing Zhuang
Format: Article
Language:English
Published: Elsevier 2021-04-01
Series:Heliyon
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844021005776