Building SMEs’ Competitive Advantage and the Organizational Agility of Apparel Retailers in Indonesia: The role of ICT as an Initial Trigger
The use of Information and Communication Technology (ICT) could make Small Medium Enterprises (SME) capable of capturing future potential markets. This study investigates how the use of ICT affects firms’ agility and finally ends in their competitive advantage. In other words, this study examines ho...
Main Authors: | Achsanul Qosasi, Erwin Permana, Anang Muftiadi, Margo Purnomo, Erna Maulina |
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Format: | Article |
Language: | English |
Published: |
Universitas Gadjah Mada
2019-04-01
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Series: | Gadjah Mada International Journal of Business |
Subjects: | |
Online Access: | https://jurnal.ugm.ac.id/gamaijb/article/view/39001 |
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