Building SMEs’ Competitive Advantage and the Organizational Agility of Apparel Retailers in Indonesia: The role of ICT as an Initial Trigger

The use of Information and Communication Technology (ICT) could make Small Medium Enterprises (SME) capable of capturing future potential markets. This study investigates how the use of ICT affects firms’ agility and finally ends in their competitive advantage. In other words, this study examines ho...

Full description

Bibliographic Details
Main Authors: Achsanul Qosasi, Erwin Permana, Anang Muftiadi, Margo Purnomo, Erna Maulina
Format: Article
Language:English
Published: Universitas Gadjah Mada 2019-04-01
Series:Gadjah Mada International Journal of Business
Subjects:
Online Access:https://jurnal.ugm.ac.id/gamaijb/article/view/39001