The Role of Public Actors in Istanbul City Marketing

The Role of Public Actors in Istanbul City Marketing

City marketing, is following strategies which attracts capital, investors, qualified workforce and domestic and international to the city. It also covers creating competitive advantage in various fields, aiming to grow the brand value of the city. It’s a solid fact today that local actors bear ser...

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Bibliographic Details
Main Authors: Muhammed Attila SEVİM, İbrahim KIRCOVA
Format: Article
Language:English
Published: Strategic Public Management Journal 2019-12-01
Series:Strategic Public Management Journal
Subjects:
city marketing
city competition
city branding
Online Access:https://dergipark.org.tr/tr/download/article-file/903191

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