The Role of Public Actors in Istanbul City Marketing
City marketing, is following strategies which attracts capital, investors, qualified workforce and domestic and international to the city. It also covers creating competitive advantage in various fields, aiming to grow the brand value of the city. It’s a solid fact today that local actors bear ser...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Strategic Public Management Journal
2019-12-01
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| Series: | Strategic Public Management Journal |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/903191 |