The contemporary Romanian paradigm of marketing promotion
Contemporary marketing takes place in the field of permanent interconnection, of instant information and immediate rewards. Communication through marketing promotion will take these characteristics into account or will be just an inefficient spending. The Romanian market is...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2018-01-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20V/2017/BULETIN%20I/04_MANIC.pdf |