ESTRATÉGIA DE MARKETING INTERNO NA INSTITUIÇÃO DE EDUCAÇÃO SUPERIOR

ESTRATÉGIA DE MARKETING INTERNO NA INSTITUIÇÃO DE EDUCAÇÃO SUPERIOR

Internal marketing comprises the set of strategies to enable internally compliance of the organization's marketing promises. This study examines the use of internal marketing strategies in a higher education institution in the process of implementing a new educational model. This is one case st...

Full description

Bibliographic Details
Main Authors: Aléssio Bessa Sarquis, Vilmar Gonçalves Tondolo, Rosana Portella Tondolo, Osvair Almeida Matos
Format: Article
Language:Spanish
Published: Universidade Federal de Santa Catarina 2017-01-01
Series:Revista Gestão Universitária na América Latina
Subjects:
internal marketing
internal marketing strategies
higher education
Online Access:http://www.redalyc.org/articulo.oa?id=319349826006

Internet

http://www.redalyc.org/articulo.oa?id=319349826006

Similar Items