Investigating the relationship between cognitive dissonance and product involvement
This paper explores the relationship between cognitive dissonance and product involvement. This project is a descriptive- mensurable research. The statistical population of this project includes all students of Isfahan University in 2012-2013, and the sample volume was determined through Cochran For...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2015-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_52263_63c85a480ceca0fd9f1f6a66b5d65874.pdf |