Self - congruity Influence on Tourist Behavior: Repeat Visitors versus Non - Visitors and First - Time Visitors
This study investigates the role of prior experience on the impact of actual self and ideal self-congruity on tourists’ intention to visit Turkey for leisure purposes. The study draws from an empirical study with 648 subjects conducted in cooperation with the Turkish Ministry of Culture and Touris...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Isarder
2013-12-01
|
| Series: | İşletme Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | http://www.isarder.com/isardercom/2013vol5issue4/vol.5_issue.4_article01_full_text.pdf |