Designing and Measuring Native Scale for Value Creation in Iran Commercial Banks
Value creation as an essential concept of value-based marketing has not been studied in Iran commercial banks with no native measuring scale. This study aimed at develops a native scale for measuring value creation and the measures index’s amount in Iran commercial banks. Accordingly as a result of...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2011-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_22599_f2e15bf2741d6b673c89d529d43859a4.pdf |