JOINT DETERMINATION OF PRICE, WAR RANTY LENGTH AND PRODUCTION QUANTITY FOR NEW PRODUCTS UNDER FREE RENEWAL WARRANTY POLICY

An optimal business strategy which integrates the decisions, such as pricing, production quantity, and custom er service, in or der to maximize profit is vital for any manufacturing industry. Post sale factors like warranty, spare parts availability, maintenance, service and cost play an important r...

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Bibliographic Details
Main Authors: K. Jeyakumar, T. Paul Robert
Format: Article
Language:English
Published: Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia 2010-03-01
Series:International Journal for Quality Research
Subjects:
Online Access:http://www.ijqr.net/journal/v4-n1/5.pdf