Consumer Moral Dilemma in the Choice of Animal-Friendly Meat Products

More and more consumers, at least in Western developed countries, are attentive to the sustainability aspects of their food, one of which concerns animal welfare. The conflict of harming an animal for the joy of eating meat causes a moral dilemma, affecting consumers’ reactions to, and choices of, a...

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Bibliographic Details
Main Authors: Li Lin-Schilstra, Arnout R. H. Fischer
Format: Article
Language:English
Published: MDPI AG 2020-06-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/12/12/4844