Public Relations Contingencies in a Globalized World Where Even “Glocalization” is Not Sufficient
Over the years, phrases such as think global, act local or think local, act global have been developed as different mantra to guide strategic thinking in the context of globalization. Glocalization, a shorter term for think global, act local, has been in greater vogue recently, and the somewhat s...
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| Format: | Article |
| Language: | English |
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Insitute for Public Relations
2009-09-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/Public-Relations-Contingencies.pdf |