Anticipatory mechanisms and techniques in Bulgarian and British ads and their applications in the English language classroom
The paper deals with various anticipatory mechanisms and techniques used in Bulgarian and British ads and their applications in the English language classroom as ads and commercials are a rich source of different structures and information related to certain cultural and social norms, models and ima...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Konstantin Preslavsky University of Shumen
2016-11-01
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| Series: | Studies in Linguistics, Culture, and FLT |
| Subjects: | |
| Online Access: | http://silc.shu.bg/images/issues/2016/SILC_2016_1_178-184_7_EN.pdf |