FOOD AND BEVERAGE PRODUCTS CONTAINING ALOE VERA: EVIDENCE FROM THE GREEK MARKET

FOOD AND BEVERAGE PRODUCTS CONTAINING ALOE VERA: EVIDENCE FROM THE GREEK MARKET

The aloe vera plant, known for its beauty, health and skin care properties throughout the world, has recently emerged as an important ingredient for the food and beverage industry. Its popularity has been increasing the last years and as a result, firms producing food and beverages containing aloe v...

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Bibliographic Details
Main Authors: Kichukova Tamara, Nikolaos Sklavounos, Rotsios Konstantinos
Format: Article
Language:English
Published: Business School PAR 2017-12-01
Series:Journal of Business Paradigms
Subjects:
Marketing
Purchase Intention
Food and Beverage Products Containing Aloe Vera
Theory of Planned Behaviour
Online Access:http://journal.par.hr/archives/send/6-vol-2-no-2/28-food-and-beverage-products-containing-aloe-vera-evidence-from-the-greek-market

Internet

http://journal.par.hr/archives/send/6-vol-2-no-2/28-food-and-beverage-products-containing-aloe-vera-evidence-from-the-greek-market

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