Enhancing visitor awareness and experience to the South African Armour Museum through eMarketing and new media
The paper examines how the South African (SA) Armour Museum can make use of eMarketing to reach the next generation (Y and Z) of vistors, who are predominantly computer literate and tend to be impatient and seek instant gratification. Furthermore the paper explores how new media technologies c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2015-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article47vol4(1)jan-june2015.pdf
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