Does innovation contribute to generate brand equity and customer satisfaction?: Evidence in the large grocery distribution
The development of this work aims at an approach to the concept of retail innovation, from a threefold approach: product innovation, marketing innovation and relational innovation. In addition, their links to other constructs that have traditionally sparked special interest in marketing research, su...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del País Vasco (UPV/EHU)
2020-11-01
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| Series: | Management Letters/Cuadernos de Gestión |
| Subjects: | |
| Online Access: | http://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2020&vol=20&num=3&o=3 |