Transmedia storytelling and transmedial worlds: A methodological proposal for the analysis of a media ecosystem, case Civil War.
Transmedia communication has achieved an important evolution and relevance in the last years, being considered by producers and organizations as a key strategy in the development of new projects, known through a diversity of media and platforms. At the same time, this process is influenced by a part...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad de Piura
2018-03-01
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| Series: | Revista de Comunicación |
| Subjects: | |
| Online Access: | http://revistadecomunicacion.com/en/articulos/2018_1/2_Art.html |