CITY BRANDING POLICY AND REGIONAL MARKETING IN INDONESIA

City branding is a form of communication that is built through a public policy that is used to market a city to form a perception of a city carried out by the relevant government. The implementation of city branding has been carried out by various countries including various regions in Indonesia. Es...

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Bibliographic Details
Main Author: Nawangsari E.R.
Format: Article
Language:English
Published: Russian Journal of Agricultural and Socio-Economic Sciences 2019-06-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:
Online Access:https://rjoas.com/issue-2019-06/article_10.pdf