Contagious Content: Viral Video Ads Identification of Content Characteristics that Help Online Video Advertisements Go Viral
<p class="MsoNormal" style="margin-bottom: 12.0pt; line-height: 150%; mso-pagination: widow-orphan;"><span style="font-family: "Times New Roman", serif; text-align: justify;">Why do some online video advertisements go viral while others rem...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Nove de Julho
2016-12-01
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| Series: | REMark: Revista Brasileira de Marketing |
| Subjects: | |
| Online Access: | http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/3385 |