Market Intelligence Precursors for the Entrepreneurial Resilience Approach: The Case of the Romanian Eco-Label Product Retailers

Market Intelligence Precursors for the Entrepreneurial Resilience Approach: The Case of the Romanian Eco-Label Product Retailers

The entrepreneurial resilience of eco-label product retailers emphasises their adaptive capability for renewal after the economic crisis. This paper explores the resilience of the market intelligence techniques adopted by the eco-label product retailers in order to contribute to sustainable developm...

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Bibliographic Details
Main Authors: Adrian Micu, Angela-Eliza Micu, Alexandru Capatina, Nicoleta Cristache, Bogdan George Dragan
Format: Article
Language:English
Published: MDPI AG 2018-01-01
Series:Sustainability
Subjects:
entrepreneurial resilience
market intelligence
eco-label
economic crisis
sustainable economy
Online Access:http://www.mdpi.com/2071-1050/10/1/190

Internet

http://www.mdpi.com/2071-1050/10/1/190

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