An insight into the influence of packaging and presentation format on consumer purchasing attitudes towards cheese: a qualitative study
Using packaging and presentation format to appeal to consumers and to communicate product benefits directly on the shelf is a competitive advantage in the food industry. Both packaging and presentation format can attract consumers’ attention and influence their perceptions and purchasing decisions....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Instituto Nacional de Investigación y Tecnología Agraria y Alimentaria
2014-05-01
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| Series: | Spanish Journal of Agricultural Research |
| Subjects: | |
| Online Access: | http://revistas.inia.es/index.php/sjar/article/view/5520 |