City Brand: What Are the Main Conditions for Territorial Performance?
Territories and respective political agents recognize now the importance of being attractive, not only because of tourism, but also because this is an important feature to attract investment and even new residents. Based on this evolution, the concept of territory branding has been developed, with r...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2019-07-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/11/14/3959 |